Knowledge

The orientation of regionalization is the fundamental of the medical e-commerce business



The development of pharmaceutical ecommerce is simply relying on the non-target sales of online platform is difficult to achieve scale, so far the scale of pharmaceutical e-commerce is only 15 billion, and this has been developed for many years.

The direction of regionalization is the basis for the pharmaceutical e-commerce business to do a great job. Why do we say so? in fact, this is not the idea that the author has come up with behind closed doors. It is a way of communicating and colliding with a lot of big coffee, practitioners, or thinkers many times. Even the idea of quarrelling. I remember having a meeting with my friends, such as drug supervisor, pharmaceutical company, etc. In the evening, when there was no problem, several people put their heads in the door. They talked about the issue of medical e-commerce, several different opinions. At that time, it was very noisy, and no one could be persuaded. The crowd broke up. Later on, in fact, what everyone said was reasonable, because pharmaceutical e-commerce was a newly developed thing, and all kinds of situations could happen. There was no need to say that the thinking was right. In fact, the corresponding multilateral market (platform, pharmaceutical enterprise, distribution side, pharmacy, consumer, hospital, government, medical insurance) will certainly form a variety of differentiated businesses, each kind of business may do well, but the size is different.

The direction of regionalization is the basis for the pharmaceutical e-commerce business to do a great job. Why do we say so? in fact, this is not the idea that the author has come up with behind closed doors. It is a way of communicating and colliding with a lot of big coffee, practitioners, or thinkers many times. Even the idea of quarrelling. Pharmaceutical e-commerce in the multilateral market is most likely to affect the size of different types of health care. We know that the overall planning, use and management of medical insurance are regional. In short, health insurance in Beijing will only pay for the overall planning object in Beijing, but not for the overall plan object in Shanghai. This has led to the development of pharmaceutical e-commerce companies if they want to become bigger. Find a way to grab regional health care. Why is it robbery? Because the first-entrant can set exclusive barriers, the first-entrant can set standards, interfaces, data operation and operation mode to make it difficult for other pharmaceutical e-commerce companies to re-enter in the short term. Just as a hospital buys a company's medical equipment, it can only use the company's designated consumables. Who's grabbing regional health care? Who saw the trend? In our country, many e-commerce companies do not consider the real needs of consumers or patients at all. Instead, they think that consumers or patients need to deliver drugs to their homes. As a result, drug delivery as a business model of medicine e-commerce are basically in retreat, even in the wind and rain, but not for too long.

For Chinese consumers or patients, there are many ways to get drugs, such as pharmacies around the community, outpatient clinics, a large number of public hospitals and private hospitals in every city. The drugstore at the door estimates the distance from 5 minutes to 10 minutes, and purchase from the drugstore is not only timely, but also can obtain the guidance of the shop assistant or doctor, which can ensure the quality of the medicine. Moreover, unlike other products, medicines can be stored more, so for headaches, colds and non-chronic diseases, a low total price is the norm. Those with chronic diseases or the largest number of groups are older people who have barriers to the use of the Internet, new media, etc. Therefore, the development of pharmaceutical e-commerce simply rely on the online platform of non-target sales is difficult to make scale, so far the scale of pharmaceutical e-commerce is only 15 billion, and this has been developed for many years. The author believes that the future development of pharmaceutical e-commerce may have several directions: one is to meet the needs of target groups, such as contraceptives, young health products, household appliances and so on. The second is the strategy of distribution and classification, extending below line, constructing large pharmacy, docking medical insurance, grabbing the market share of real chain drugstore in a large scale. Third, to become the trusteeship of the hospital pharmacy, to assist the government to complete the separation of medicines. Fourth, docking with community health, with online to complete the prevention of diseases and chronic diseases of consumers. Fifthly, through obtaining, analyzing and applying big data, through professional departments, using brand promotion and medical expert group lectures to face consumers directly, the health management system is constructed. Sixth, to help pharmaceutical enterprises to complete the regional or national distribution of sales. In the future, the competition pattern in the pharmaceutical market must be a combination of online and offline, which will include electronic medicine merchants, hospitals, pharmacies, outpatients and so on. The simple management of pharmaceutical e-commerce and simple pharmacies may be annihilated by the development trend of the pharmaceutical industry in the future.